Customers are not like dogs.
Tweet Website – check Leaflet – check Business cards – check Sales pitch – check Ok let’s go get some sales…. We work so hard to get the leads don’t we? We get everything planned and designed,...
View ArticleWhat is your purple cow?
Tweet I’ve just come back from a road trip and whilst driving I was listening to Seth Goden’s Purple Cow. The essence of this audio book was all about being different and standing out. Seth talks...
View ArticleThe Jargon Footprint
Tweet In today’s world, we live in a world of confusion, and a sea of impatience. We have so much information thrown at us every second of every day that sometimes we are just left with overwhelm....
View ArticleWhat can Lady Gaga do for me?
Tweet What can Lady Gaga do for me? I don’t know her personally as I’m sure most of you guys reading this do either. But you do know she writes, sings, performs and generally looks as different as...
View ArticleDealing with rejection in business
Tweet Have you ever heard the phrase ‘if it doesn’t kill you it can only make you tougher’? This is something my father used to say to me, and I think he was right. This is also something that I have...
View ArticleWhy do people suck at sales?
Tweet Closing the sale is where the money is right? Without a sale there is no ‘kerching!’ But so many of us fall at this hurdle – WHY? Many years ago, I tried my hand at door-to-door selling and wow...
View ArticleHow to get more sales
Tweet Getting more sales means that you can enjoy the benefits of having a business that really works (not struggles along) and generates great income. Mine certainly allows me to take a time off and...
View ArticleAre you chasing birds?
Tweet Little Johnny and Bobby were one day playing in the garden and the two boys decided to catch some birds. Johnny went off chasing around the garden trying to grab the birds in the trees and...
View ArticleLove equals business growth
Tweet It’s Valentine’s Day and it’s the day when we are supposed to show our loved ones how much we love them. Why do we need a day to remind us to do that? If you treat your clients in the same way...
View ArticleHow to get clarity in your business
Tweet Has anyone ever asked you what you do and you’ve found yourself fumbling for the right words to say? Have you ever tried to explain the work you do and for whom? Maybe you’ve decided to alter...
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